“Cheating” Never Felt So Good! Peter Sagan vs. Grandma Joan

Yes it’s an ad. No Specialized didn’t pay us to feature them. Yes it’s brilliant.

“Months of trash talking, quad building, 80’s montage training in the woods, passive-aggressive tea drinking—it’s all come down to this. One hill climb in San Francisco to determine the fastest cyclist on the planet. In this corner, we have Peter Sagan: three-time World Champion, Paris-Roubaix winner, and all around badass. In the opposing corner, we have Grandma Joan: near-centenarian, two knee replacements, pacemaker…and a Specialized Turbo e-bike. Sorry, Peter…the odds aren’t looking good for you.”

“Cheating” never felt so good!